The plaintiff in this medical malpractice case was awarded damages to his estate as compensation for the pain and suffering experienced by him and his widow after a Baton Rouge jury found that nurses failed to provide proper care for the patient. His estate linked his death to the nursing staff’s failure to regularly turn the patient in bed, which led to the development of bedsores that became septic, ultimately causing the plaintiff’s death.

 

Case Summary

​

Case: Bridges v. Baton Rouge General Medical Center, 641800

Type: Medical Malpractice

Plaintiff Attorneys: Bobby R. Lormand. Jr and Adam W. Taylor, Lormand Law Firm, Baton Rouge

Parish: East Baton Rouge

Verdict: $709,600 for plaintiff

​

Role of Anchor Point Consulting

​

Anchor Point Consulting helped the plaintiff’s lawyers prepare for the trial by offering the “2-4-2” package. In this package, attorneys participate in three sessions to strategize, test, and refine their case.

​

Focus Group 1:

​

• Held as an open discussion during a two-hour session

• Allowed the plaintiff’s counsel to assess which details the jurors focused on, what they disliked about the case, and how to better adjust the delivery of specific information to fit the jurors’ understanding of the case.
   

Focus Group 2:

​

• Strategized with new information from the first focus group session

• Presented a neutral and detailed demonstration to a different group of jurors over four hours.

• They discovered that the change in their strategy was effective in facilitating the understanding of this new group

• This highlights the effectiveness of strategizing based on the previous focus group session
   

Focus Group 3:

​

• Three days before the trial

• Attorneys presented what they believed to be their finalized “Opening Session,” only to realize they would be given just ten minutes to present their entire opening during the trial.

• Given the complexity of this medical malpractice case, the attorneys understood they could only depend on the most critical and well-understood details.

• Using insights from prior focus groups, the plaintiff’s counsel consolidated key details into a clear timeframe and presented the case succinctly and on time.
   

Focusing on their case helped attorneys identify which details jurors emphasized and which ones weakened their argument. A Baton Rouge jury ruled in favor of the plaintiff, awarding $709,600 in damages.